But historically, PC casual game portals keep a minimum of 60% of total revenue, unless you get some kind of exclusive deal – and some of the portals keep as much as 75-80% of revenue. You might think that giving a 30% cut to Steam is unfortunately high. One surprising thing about the PC casual portal biz is the revenue cut. Here’s the breakdown that GameDiscoverCo did of the primary genre of the latest 50 games in iWin’s YouTube channel, as of mid-May 2022: The genre mix is also fascinating, and doesn’t map well to core popular Steam genres or top mobile genres of today. Look everyone, it’s Vacation Adventures: Park Ranger 13! Collector’s edition! So what’s going on? It appears that a small subset of the older (often female-centric) demographic of the original casual games boom 20 years ago just… kept buying PC games, and never transitioned to mobile gaming.The kind of games you’re seeing can have a hilariously large amount of sequels, since you’re trying to get people to buy each game, or use their credits/subscription to play them. Other still-existing portals include GameHouse and WildTangent. Sites like distribute a new casual game every day, Big Fish Games still has a PC games section with many new games, and not all of these titles even appear on Steam. I was astounded to discover that this market is still alive in 2022.
From publishers and developers that branded themselves specifically as casual game companies, like Big Fish Games, PopCap Games, and MumboJumbo. We will be talking about PC casual games that used to cost $20, back in 2006 or so.
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